The Entrepreneurs Rollercoaster of Emotions

I’m starting the weekend shattered. It’s 1am on Saturday morning and I have been working on the website for most of the evening. I started as soon as I got back from work, and it feels as if the week has finally caught up with me. Working a day job, and then putting inĀ  another shift when you get home is certainly not easy, I think I am beginning to understand what it means to burn the proverbial candle at both ends.

Before I get carried away writing this post, I would like to thank everyone who read my first post, and everyone who left a message. The messages and the number of people who viewed it, definitely inspired me to continue, and hopefully this blog will be going for some time.

It’s been a strange evening for some reason, and it’s definitely why I decided to post tonight instead of on Sunday. Earlier on I was overwhelmed with a mix of emotions, mostly fear, anxiety and inadequacy. I haven’t felt this way for a long time, not since the Quarter Finals of the University Cup where I stepped up to take a penalty and missed. I think I am in the middle of a reality check.

What’s even worse is that tonight was update night, and I never feel this way on update night, in fact, I usually feel quite the opposite. Update nights, evenings or afternoons, are any time I get to see the new changes that have been made to the site, and these are always greeted with as much joy and enthusiasm as a three-year old opening presents on their birthday. My emotions today are not a reflection on the work my developer has produced, it’s just that the size of the task ahead has dawned on me. If you read my last post, you’ll know that I used to be in business with my brother and cousin. During this time I never dealt directly with things I couldn’t handle as we were all very different and my weaknesses were their strengths and vice versa. However now, I am dealing with all aspects of the business and there is no one to hide behind now. The thought of having to source coders, designers, copy writers, and marketers among the other one hundred and one things I have to do, just seemed to engulf me, but after writing for a while I am beginning to see them as small obstacles, instead of one huge Everest.

One thing which I think will be a Mount Kilimanjaro in itself is raising finance. I would be interested in finding out what the options are for start-ups trying to raise finance in today’s market. I’ve started researching the topic, but my initial reactions have not been positive. If there is anyone reading this, that has beenĀ  through it, or is currently going through this process, I would be interested in hearing from you and I would appreciate any information on the subject.

Slighty off topic, I think writing a blog is very therapeutic, and I would be interested in reading someones elses account of starting up a business. If any one else is doing something similar, don’t be shy, make yourself known, and for the smaller, less dramatic updates, please feel free to follow me on twitter. @AmaraUkaigwe

Time to sleep, it’s late, it’s just gone three and I’ve got football in the morning , so that means I’ve got a hatrick to score.

Reality check over.



The journey begins

If you’ve stumbled across this blog, welcome, if you’ve been forced to read it, don’t worry it will all make sense. My name is Amara and I think I am going through a quarter life crisis.

The Who. I’m 24, I live in London, I graduated from Kingston University, I ran a business for 9 months (which failed) and now I am working in sales. The Why. I’ve got the sudden urge to talk to anyone who will listen, that is it. Besides my family and close friends the only other things I deeply care about are running businesses, tech and Arsenal.

I co-founded the first business with my brother and cousin, and we had the idea that we would record the entire process. We planned to record all the meetings, conferences and events we attended in the lead up to launching the website. Once we had all the footage we planned to create a short documentary about it and use it as PR for the site. Good idea but it was flawed as we couldn’t afford a camera crew to follow us around. I still think the principle behind the idea is a good one and I hope to try it again but this time with a twist.

I am starting another startup soon, but on this occasion I have no business partners, mentors or associates, I am literally going it alone. This is the real reason behind the blog. I hope to use this blog to document the entire process, but this time it wont be used for PR. On this occasion I hope to use the wisdom of the crowd, to steer me in the right direction during the perpetual turbulence that is starting a business. I wont post all the tiny decisions and situations that I encounter like what font should I write all company letters in, or what title I should put on my business card etc Instead I will reserve my posts for the significant decisions I have to make, and the situations I truly find difficult. Truth be told, apart from nine months of blood, sweat and tears, I don’t have much experience of running a business so I am going to need a lot of help.

It’s late, I’ve got work in the morning, but hopefully this will be fun.