If you’ve stumbled across this blog, welcome, if you’ve been forced to read it, don’t worry it will all make sense. My name is Amara and I think I am going through a quarter life crisis.
The Who. I’m 24, I live in London, I graduated from Kingston University, I ran a business for 9 months (which failed) and now I am working in sales. The Why. I’ve got the sudden urge to talk to anyone who will listen, that is it. Besides my family and close friends the only other things I deeply care about are running businesses, tech and Arsenal.
I co-founded the first business with my brother and cousin, and we had the idea that we would record the entire process. We planned to record all the meetings, conferences and events we attended in the lead up to launching the website. Once we had all the footage we planned to create a short documentary about it and use it as PR for the site. Good idea but it was flawed as we couldn’t afford a camera crew to follow us around. I still think the principle behind the idea is a good one and I hope to try it again but this time with a twist.
I am starting another startup soon, but on this occasion I have no business partners, mentors or associates, I am literally going it alone. This is the real reason behind the blog. I hope to use this blog to document the entire process, but this time it wont be used for PR. On this occasion I hope to use the wisdom of the crowd, to steer me in the right direction during the perpetual turbulence that is starting a business. I wont post all the tiny decisions and situations that I encounter like what font should I write all company letters in, or what title I should put on my business card etc Instead I will reserve my posts for the significant decisions I have to make, and the situations I truly find difficult. Truth be told, apart from nine months of blood, sweat and tears, I don’t have much experience of running a business so I am going to need a lot of help.
It’s late, I’ve got work in the morning, but hopefully this will be fun.